BREAKING DOWN THE BASICS OF DIGITAL MARKETING

There are some basic tools and techniques which can be used to market a product or services using the internet.

     1. SEO

  • SEO(search engine optimization) is the use of techniques and tools that helps a website content gets discovered by search engines and served in search results.
  • The goal is to deliver traffic to a website via organic search engine results.
    2. SOCIAL MEDIA

  • The use of social networking sites to share content and build a community of followers.
  • The goal is to drive leads to your website using engaging content, including images, written post, and video while building a community of followers and customers.
    3. WEB DEVELOPMENT & DESIGN


  • Web Development and Web Design work together to make a website function in a way that serves the needs of the user and the goals of the website owner.
  • The goal is to engage website visitors ad lead them to purchase or subscribe.
    4. CONTENT MARKETING
  • The use of web pages, blog articles, videos, eBooks, etc to attract website visitors through helpful and engaging content that answers their questions and provides value.
  • The goal is to create, publish, and promote content that attracts buyers and is optimised for search engines.
    5. EMAIL MARKETING


  • Building a relationship with leads by providing value and extending your content beyond what they can find on your website, using email marketing.
  • The goal is to build a relationship with your audience and potential customers and lead them further down your sales funnel toward a purchase.
    6. PPC & SOCIAL ADVERTISING
  • Pay-per-click (PPC)is a method of advertising by displaying ads in search engine results. Social advertising is the display of ads on social media platforms.
  • The goal is to drive leads to your website by placing ads in front of targeted search engine and social media users.
    

    7. ANALYTICS


  • The use of metrics and data to determine whether or not your digital marketing efforts are successful in meeting goals.
  • The goal is to make informed decisions about your digital marketing strategy and adjust your strategy as you learn more about your website users and targeted audience.
    

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