BREAKING DOWN THE BASICS OF DIGITAL MARKETING There are some basic tools and techniques which can be used to market a product or services using the internet. 1. SEO SEO(search engine optimization) is the use of techniques and tools that helps a website content gets discovered by search engines and served in search results. The goal is to deliver traffic to a website via organic search engine results. 2. SOCIAL MEDIA The use of social networking sites to share content and build a community of followers. The goal is to drive leads to your website using engaging content, including images, written post, and video while building a community of followers and customers. 3. WEB DEVELOPMENT & DESIGN Web Development and Web Design work together to make a website function in a way that serves the needs of the user and the goals of the website owner. The goal is to engage website visitors ad lead them to purchase or subscribe. ...